Hardeep Singh Brar, ex-Kia leader, now BMW India CEO

Success story: In 2022, when India’s automotive market was gradually gaining momentum after the recession, a news came that Kia India sold 10 lakh cars in just 34 months. Everyone was surprised how a new brand did this charisma in such a short time? This news created panic in the auto industry. The answer to the question of the people was hidden in one name- Hardeep Singh Brar. At that time, Hardeep Singh, Senior Vice President of Kia, not only sold vehicles, but won the hearts of customers. From the launch of ‘Celtose’ to the successful arrival of electric cars like ‘EV6’ in India, Hardeep Singh showed that the miracle is possible to work keeping the right strategy and the customer in mind.It is now reported that BMW India (BMW India) has recently appointed Hardeep Singh Brar as its new president and Chief Executive Officer (CEO). BMW, one of the world’s big auto companies, has put a huge responsibility on his shoulders. He will replace Vikram Pawah. Vikram Pawah has now been made CEO of BMW Group Australia and New Zealand. Paren, Senior Vice President of Asia-Pacific Region of BMW Group, said, “India is an important market for BMW. Barar has a deep understanding of the Indian auto industry, and we believe that they will further strengthen our growth here.”

Hardeep Singh Brar was born in Punjab. He was curious and hardworking since childhood. Brar has studied mechanical engineering from Thapar Institute of Engineering and Technology, Punjab. He then read the Leadership lesson from Harvard Business School. This was the same education, which made him expert in technology and management.

Hardeep Singh Brar: three decades experience

For more than three decades, Hardeep saw all the heights and fluctuations of the automotive world. From Maruti Suzuki to international companies like Foxwagen, Nissan and Great Wall Motor, he did a great job in dealerships, marketing and sales. But his leadership in Kia India gave him a distinct identity. Identification of a strategist who knows the pulse of Indian consumers.